Future Archive

by Jodi Canfield

At first I was drawn to the Library Company’s ephemera collection because I found the images on the trade cards and ink blotters cute or funny. When I held the cards in my hand though, I realized that they possessed similar qualities to the discarded material that I pick up in the streets on my walk to school everyday. These objects could easily have been similarly discarded and forgotten. Considering the word ephemera’s connection to temporality, it amazed me to think that these paper objects have been preserved for over a century. I couldn’t help but wonder why. What set of circumstances imbued these objects with the preciousness that made them archive-worthy?

In an attempt to highlight elements of chance in archive-making and further question the hierarchy of the institution, I decided to make an alternative visual archive of discarded objects. This collection can be considered an archive of present day Philadelphia for the future. This project is a space to contemplate what constitutes value and who decides what is worth remembering.

LABEL
Title
 
[Carter Medicine Co. trade cards] [graphic]. 
Publisher 
[New York] 
Date 
[ca. 1885] 
Physical Description 
2 prints : lithographs tinted with one stone ; 7.5 x 12 cm. (3 x 4.75 in.) 
Description 
Series of illustrated trade cards depicting a large frog towering over a small, frightened child 

COUNTERLABEL
The card is made of an absorbent paper that feels fuzzy and thick, but not as sturdy as the business cards of today. The image is made up of two green tones with the off-white of the paper showing through. There is a fancy script at the top with curly cues and flourished decoration. The illuminated letter C reminds me of font seen on dollar bills. The card has a border of two green lines. The image on the card is a frog jumping or standing on its back legs towering over a baby. There is grass and cattails in the background which seem to be the same size or slightly larger than the frog. The lithograph creates a sort of pointilist background. Below the image in a more plain text in all caps it says “DON’T BE NERVOUS”. 

Business card, Philadelphia, PA, ca. 2023 

Cigarette package, Philadelphia PA, ca. 2023 

Toy packaging, partial, Philadelphia, PA, ca. 2023 

Religious tract, Philadelphia, PA, ca. 2023 

Jodi Canfield
Painting / 2024

Jodi is a first-year grad student at Tyler. She moved to Philadelphia from Queens to pursue her MFA in painting. She earned her BFA from the University of Tennessee Knoxville. Her practice explores ideas of residue and memory through the use of found materials.